American Girl (fall 2017)

In fall 2017, American Girl’s New York flagship will move to Rockefeller Center (75 Rockefeller Plaza)

The new store will focus on customization and personalization, featuring the AG Signature Studio where customers can design clothes and accessories; private rooms for personalized parties, a salon that will offer services to girls.

The store will also feature cooking and yoga classes, touchscreen kiosks, and more.

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