Nike manages to draw many shoppers to its Nike City flagship store, with special initiatives such as caricature drawing and an in store basketball court, in addition to changing fitness activities. 

​​​​​​They invite you to try on the products prior to participating; and they maximize your stay while creating intriguing displays. 

Payment via card is made via various store representatives walking around with mobile devices.

The basketball court made this shopper come in out of professional interest, and leave with entirely unplanned new apparel. 

In an online shopping era, where price and convenience rule, this is retail effectiveness at its best.

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