Changing themes at Story retail boutique

Changing themes at Story retail boutique

144 10th Ave. at 19th Street, Manhattan, New York

Story, a retail boutique, changes its theme every four to eight weeks, representing the pop-up culture: the store brings new and different brands to its shelves every few weeks and combines retail with influencers, workshops and technology.  For example, for the beauty theme, it partnered with brands like Coty and Sally Hansen to create an immersive experience including lectures by beauty experts, customized facials and technologies such as photo booths and augmented reality mirrors. Story_Shop_October2017_2

Story_Shop_October2017_3

Story_Shop_October2017_4

Photos source: Story

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s