Changing themes at Story retail boutique

144 10th Ave. at 19th Street, Manhattan, New York

Story, a retail boutique, changes its theme every four to eight weeks, representing the pop-up culture: the store brings new and different brands to its shelves every few weeks and combines retail with influencers, workshops and technology.  For example, for the beauty theme, it partnered with brands like Coty and Sally Hansen to create an immersive experience including lectures by beauty experts, customized facials and technologies such as photo booths and augmented reality mirrors. 

Photos source: Story