Everlane’s brick and mortar store, SOHO

28 Prince St, New York, NY

Apparel startup Everlane opened its first brick and mortar store. The store combines online and physical experiences and is intended to provide a platform for customers to experience products and connect with the community through panels, events and factory installations.  The store has three lounge areas that will host events such as meditation classes. Personal buzzers alerting about empty fitting rooms are available, as well as an easy check-out system based on previous shopper information. Part of the products can be purchased in-store and taken home, while others are for “try-on” only, and are delivered to the customer few days after purchase.


Sources: Observer, Business Insider, Vogue, Dezeen, pictures by Naho Kubota

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