31 E 17th St, New York
Kellogg’s permanent location at Union Square is an open-concept kitchen with about 12 tables and lockers for order pick up. The menu offers coffee, tea, cereal-based dishes as well as dishes based on other products such as the company’s “Eggo” Waffles. Customers will be able to try limited time dished by famous chefs and customize their own cereal bowl with a 30-ingredient topping bar. A photo studio with different props and lights will enable visitors to create Instagram photos of their cereal bowls.