Nike SOHO

529 Broadway, New York

On this five floors 55,000 Sq feet store, Nike combines between community, curation, personalization and technology.

Seasonal workshops are held in the first floor, for example for creating your own personalized shoes using different colors and decorations.

The store presents a huge variety of the company’s product portfolio and also very limited editions. You can receive inventory information or complete purchase online using big touch screens or even attend a basketball lesson on the top floor.

The women’s dressing room, referred to as “a lounge” are twice the size of the regular Nike dressing room, enabling customer to try items with maximum comfort. Light can be personally adjusted to different modes like “night run” or “yoga studio”.

The company announces that it will hold events in store with designers, athletes and celebrities, who will also create capsule collections.

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