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  • Trader Joe’s: Creating and Enhancing Consumer Trends

    Trader Joe’s: Creating and Enhancing Consumer Trends

    Trader Joe’s is always a great place to spot trends, all under the arch of stress-free and wellness. The grocery retailer has been consistently ranked as a leader in consumer loyalty, customer experience and it is one of Gen Z’s most beloved brands – in addition to (or despite of?) being a Millennial favorite, too.…

    Hamutal (Tula) Schieber

    08/23/2022
    Trends and Innovation in NYC
  • Amazon Go and Starbucks Collaborate

    Amazon Go and Starbucks Collaborate

    Disruptive technology is challenging the retail landscape, and with “just get and go” technology entering more stores, and the rising use of in-store robots, what was once extremely innovative will become a prerequisite. Still, the collaboration between Starbucks and Amazon is a truly innovative one. A Starbucks “Pickup with Amazon Go” opened in New York…

    Hamutal (Tula) Schieber

    08/23/2022
    Trends and Innovation in NYC
  • Activating Books at Barnes and Noble

    Activating Books at Barnes and Noble

    A holistic look – store proposition, product, on-premise, social media, collaborations, and creators – can go a long way. Barnes and Noble, ever the innovator, uses creative methods in its stores to create excitement and experience at the age of online shopping and digital books. The company identified the huge engine behind Gen-Z’s and Alpha’s…

    Hamutal (Tula) Schieber

    08/23/2022
    Trends and Innovation in NYC
  • A Personal Cup of Tea

    A Personal Cup of Tea

    The COVID-19 pandemic is not the main growth engine for Food and Beverage Wellness trends; rather, it changed some of the perceptions of what, exactly, is Better-For-You. Ayurveda and Anti-Inflammatory diets, especially the Meditteranean Diet, focusing on gut health, unprocessed food, and immunity, are on the rise. Functional-positioned food and beverage use claims that in…

    Hamutal (Tula) Schieber

    08/23/2022
    Trends and Innovation in NYC
  • Back to the Future Moments at Target

    Back to the Future Moments at Target

    One of the most prominent consumer trends right now is vintage/retro. You might remember the resurgence of the nostalgia trend from the previous 2008-2009 recession, but this time it’s different since it’s not intended for those who lived back in the 1990s but rather, for their kids. Cultural phenomenons like Netflix’s Stranger Things, Ready Player…

    Hamutal (Tula) Schieber

    08/23/2022
    Trends and Innovation in NYC

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