Category: Trends and Innovation in NYC
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Trader Joe’s: Creating and Enhancing Consumer Trends
Trader Joe’s is always a great place to spot trends, all under the arch of stress-free and wellness. The grocery retailer has been consistently ranked as a leader in consumer loyalty, customer experience and it is one of Gen Z’s most beloved brands – in addition to (or despite of?) being a Millennial favorite, too.…
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Amazon Go and Starbucks Collaborate
Disruptive technology is challenging the retail landscape, and with “just get and go” technology entering more stores, and the rising use of in-store robots, what was once extremely innovative will become a prerequisite. Still, the collaboration between Starbucks and Amazon is a truly innovative one. A Starbucks “Pickup with Amazon Go” opened in New York…
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Activating Books at Barnes and Noble
A holistic look – store proposition, product, on-premise, social media, collaborations, and creators – can go a long way. Barnes and Noble, ever the innovator, uses creative methods in its stores to create excitement and experience at the age of online shopping and digital books. The company identified the huge engine behind Gen-Z’s and Alpha’s…
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A Personal Cup of Tea
The COVID-19 pandemic is not the main growth engine for Food and Beverage Wellness trends; rather, it changed some of the perceptions of what, exactly, is Better-For-You. Ayurveda and Anti-Inflammatory diets, especially the Meditteranean Diet, focusing on gut health, unprocessed food, and immunity, are on the rise. Functional-positioned food and beverage use claims that in…
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Back to the Future Moments at Target
One of the most prominent consumer trends right now is vintage/retro. You might remember the resurgence of the nostalgia trend from the previous 2008-2009 recession, but this time it’s different since it’s not intended for those who lived back in the 1990s but rather, for their kids. Cultural phenomenons like Netflix’s Stranger Things, Ready Player…
Walk the Talk 